Ask Sheila
Sheila will try to answer as many of your questions as possible, giving priority to frequently asked questions and questions regarding current events and trends.
How do I market Domiciliary Care?
I am just in the process of registering with CQC for the first time . Once the registration is successful , how do I start marketing for Domicillary care?
Dear Usebia,
Thank you for your question.
I am not an expert in marketing but this is what I would do:
- I would have a website.
- I would have a brochure.
- I would familiarise myself with the Local Council’s commissioning documents. You need to understand how the Council commissions and find out whether or not there is a process that you have to go through before they will consider you as a provider for the Council. I cannot give you any more information than that because almost every Council has a different process.
- Try to find out who you should speak to at the Council.
- You can consider how you should gain publicity to attract private clients. For instance, GP’s surgeries, Local newspapers, Advert in a local paper or similar.
These are a few ideas to get you started.
Good luck.
Sheila
What would you like to ask Sheila?
Sheila Scott OBE from National Care Association (NCA). Care is Sheila’s life; she possesses a strong command of the issues facing the care sector informed by her long career as a nursing professional, the owner and manager of a care business and as a leader in the care sector.
Sheila will try to answer as many of your questions as possible, giving priority to frequently asked questions and questions regarding current events and trends.
Please note that Sheila can not offer answers to matters requiring legal advice. If your matter concerns a specific service provider, please contact the CQC.
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