Ask Sheila - Archive England

Sheila Scott OBE has now retired and therefore is no longer available to answer your social care questions. However, you might still find the answer you’ve been searching for down below.

31st August 2016

How do I market Domiciliary Care?

I am just in the process of registering with CQC for the first time . Once the registration is successful , how do I start marketing for Domicillary care?

Dear Usebia,

Thank you for your question.

I am not an expert in marketing but this is what I would do:

  • I would have a website.
  • I would have a brochure.
  • I would familiarise myself with the Local Council’s commissioning documents. You need to understand how the Council commissions and find out whether or not there is a process that you have to go through before they will consider you as a provider for the Council. I cannot give you any more information than that because almost every Council has a different process.
  • Try to find out who you should speak to at the Council.
  • You can consider how you should gain publicity to attract private clients. For instance, GP’s surgeries, Local newspapers, Advert in a local paper or similar.

These are a few ideas to get you started.

Good luck.


*All information is correct at the time of publishing.

About Sheila

Sheila Scott OBE has now retired and over the years , prior to her retirement she has answered thousands of your social questions. You can still access the many questions below.

For Sheila Scott OBE as the former CEO of National Care Association (NCA), care is Sheila's life. She possesses a strong command of the issues facing the care sector informed by her long career as a nursing professional, the owner and manager of a care business, and as a leader in the care sector.

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