Government joins forces with businesses to help families with  the cost-of-living crisis

Dementia Care
August 10, 2022

The Government has launched a Help for Households initiative to help families over the summer holidays and beyond.

As part of a drive to help families across the country with the cost-of-living crisis, the project offers retails deals and discounts.

Deals for families

Agreed with the government’s Cost of Living Business Tsar David Buttress, the deals include the extension of Asda’s ‘Kids eat for £1’ scheme, where children aged 16 and under can access a hot or cold meal for £1 at any time of day in Asda Cafes across the UK.

Sainsbury’s is introducing its ‘feed your family for a fiver’ campaign, helping customers with budget-friendly meal ideas to feed a family of four for less than £5.

Along with new initiatives, some deals are a continuation of successful support schemes which businesses are already running and want to promote under the Help for Households campaign to raise awareness.

These include Amazon’s ‘help for households’ page that will provide access to free entertainment such as Freevee and Amazon Music, as well as educational resources for school-aged children.

These deals form the first part of the Help for Household retail campaign which will aim to provide deals for families over four distinct periods – the summer holidays, back to school, autumn pressures and Christmas retail – with deals secured and hosted on the government’s new Help for Households website so that people can find them easily in one place. Keep checking the website for updates.

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